If I told you to talk about yourself for 15 minutes, would you fall short of what to say? Could you give me meaningful reasons why you deserve a promotion in your organization or patronage for your products/services rather than others? Do you know yourself as well as you know your organization’s product? Do you know that your primary aim should be to ‘sell yourself’ using your competences such as making sales, initiating and implementing ideas, effectively managing people, processes and projects or whatever it is your job role/business entails.
Being good at what you do and doing a great job are fantastic but the only way to get rewarded for all your great work is to effectively communicate what you do. You need to arm yourself with basic techniques of self-promotion if you’re going to experience progression in your career and business; you have to be able to project your distinguishing features and impacts, highlighting your relevance in every possible way. Blinking in the dark in the name of humility doesn’t help as your work may speak for you but only to those who see your work in course of their duty and my guess is, their opinions don’t matter much in matters of promotion and patronage.
Two critical factors that make self-promotion viable and easier to achieve are;
- Knowing yourself: what are your strengths? In what areas do you get faster and better results? If you don’t know these, it would be more difficult to get significant achievements
- Finding your FIT? In what industries are your competences and strengths in demand? In what organizations do they matter to the organizational hierarchy? In what positions would they be more conspicuous? If you’re in a place or position where your accomplishments don’t matter, you may not get the recognition and rewards you deserve. (For more information on how to find your FIT (Fastest Impact Track), contact Obbie via [email protected])
Following your viability check and result-oriented productivity at work, you would need to communicate effectively with the organization, keeping key players and group up to date on activities and results; clear picture of personal branding and folds in those ideas when possible. Effective self-promoters have a different mind-set. You realize there is nothing shameful or improper about seeking credit and recognition for your accomplishments. You don’t assume you’ll get noticed and rewarded. Proactively seek out and take advantage of opportunities to communicate the value you provide to your team and organization. Think of yourself as a brand, seeking to promote your “brand attributes.” For example, let’s say you want the reputation for “being a problem solver who gets results.” The next time you solve a nettlesome problem or achieve or exceed your objectives, capitalize on opportunities to share your triumphs with those who are capable of influencing your career. It might be a brief “heads up” email to your boss or a casual conversation in the elevator with your department head. (Joel Garfinkle).
Some experts have suggested the following as effective self-promotion tips;
- Talk about your results: Discuss your accomplishment and the specific steps you took.Promote the steps taken and your role in achieving the objective.
- Get noticed in your company: Learn how results are made public in your firm, and how accomplishments land on the agenda. Maybe you just need to speak up and share your latest project at a meeting, or submit an article to the newsletter editor. Not every achievement wins (or deserves) air time, and when in doubt, seek guidance from your boss, a mentor, or peers with more tenure first.
- Focus on the benefits to your group, department or company. A “big picture” approach softens the impression that you’re more concerned about promoting yourself than the success of your organization.
- Recognize the contributions of others on your team. Share the limelight with your colleagues. Use “we” instead of “I.” Name names whenever possible. “We couldn’t have done it without Peter Okon.” “Sani Abu, in Accounting, helped us on the budget issues.”
- Learn from other self-promoters: Don’t be critical and judgmental of others who are excellent self-promoters. Instead, learn from these people because they have had great success and most likely didn’t work as hard to get ahead. You may not like everything they are doing, but you might learn a few tips that could directly impact your own self-promoting skills.
- Maintain your executive presence: Executive presence requires balancing your internal state of mind (what you want others to experience about you) and your external impact (what others actually experience about you). When you spend valuable time and energy focusing only on yourself, you begin to forget about what matters most to others, and it becomes impossible to have executive presence.
- Be an industry expert: You should also seek to be visible outside of your firm. For starters, be strategic on social media—anywhere you’re connected with professional contacts—and use those platforms to communicate about what you want to be known for (i.e., your strategic marketing ideas, not your Friday night activities). You can promote yourself as an expert by writing articles for Industry publications and websites,speaking about your area of expertise or consider giving a presentation at an industry conference. And don’t wait to be invited—contact the organizers and propose a topic or ask about a panel you’d like to sit on.
- Build a custom network: You may have to create your own network—your own web of relationships with like-minded people. Whether its five people or 50, consider how you can create or foster a group that’s dedicated to sharing resources and helping each other succeed. The goal should be to help each other become visible leaders in their organizations and fields; meet and share ways to promote yourselves, as well as to promote one another.
Cover photo: brandmakernews.com
References and Helpful Resources