ASOS has been applauded on social media for featuring a plus-size model wearing a bikini on the retail site.
The term “bikini body” has been used in past marketing campaigns to imply that women should try and achieve a certain body ideal in order to proudly don a bikini when the summer comes around.
However, the inclusion of a plus-size model wearing a bright yellow bikini on the ASOS website is winning serious praise for showing that women of all shapes and sizes should feel no qualms about baring all on the beach.
Vivian Eyo-Ephraim is represented by Bridge Models and has previously worked as an extra on TV.
A few days ago, an individual on Twitter drew her followers’ attention to a selection of photos of Eyo-Ephraim that had been featured on ASOS advertising a halterneck-style yellow bikini.
Her tweet currently has more than 8,000 retweets and more than 31,000 likes, with many people expressing how much they admire ASOS for promoting inclusivity and diversity