I turned round looking for a Ghana must go bag possibly stuffed with money. “Where are you looking at?” He asked when he saw I was looking behind in search of the money he had called my attention to.
“Look this way, in front, that’s where the money is,” he said, getting me all confused the more. There was no money in sight anyway. I wondered what he was up to this time around. My uncle has a way of messing with my head whenever he is around; so I concluded he was up to his game again.
My uncle stopped at a nearby eatery and beckoned on me to join him; “let’s have some meal,” he said as we made our way into the bustling and busy hall. We ordered for our favourite food and soon settled down to do justice to the meal set before us. We ate in silence, my eyes moving from my plate of food to the music playing on the large TV screen directly opposite me. Once in a while, I looked at him; he seemed to be making some mental notes. I didn’t want to start any discussion for the fear of being accused of breaking table rules. “He will be the one to speak first,” I told myself. He did not say anything until he was down to the last grain of rice on his plate. He opened his bottle of water and sipped some before he cleared his voice.
Uncle: Kingsley, why were you looking confused when I said see money
Kingsley: I thought you saw a bag of money on the floor or someone with some wads of cash
Uncle: That wouldn’t have made me screen like that
Kingsley: Okay, so what did you see?
Uncle: That’s why I brought you here so we can have something to point at as we speak. When I said see money, I wasn’t talking about physical cash anywhere. I was looking at the crowd of people walking down the road. Look outside, you cannot keep count of the number of people walking down the road. Or even in this eatery, since we came in, I have counted about thirty people that have gone to the counter. So that’s what we are here to discuss.
Uncle: You still looked confused
Kingsley: I’m trying to understand the subject
Uncle: I want you to pay attention to what I’m going to tell you. If you listen and implement what I’m going to tell you, you will never be a slave to money again in your life. Money instead will become your servant. And the good thing is that It won’t be just you alone but your generation. Are you listening to me?
Kingsley: Yes sir.
Uncle: Go to the car, I have a jotter and pen at the back seat. Here, take the car key.
I dashed to the car and returned immediately with a brand new jotter and pen.
Uncle: Thank you. They are for you.
I thanked him…
Uncle: Let me begin by saying that money is what we get in exchange for value. You give people value(value can be in the form of products or services); they give you their money in return. So for you to have money and have it in abundance, you must deliver solution to people. Solutions come in different forms; people are in need of food, people are in dire need of shelter, people always think of what to wear. People also worry about transportation, families want to send their kids to schools, people want to know, and yes they seek knowledge. People are in search of love, people want easy life. Women want to retouch their hair, some every weekend. Some want to fix their nails and all sorts of manicure and pedicure. The world is full with people with needs, there are some in need of healthcare, advice and motivation. Kingsley, are you listening?
Kingsley: Yes uncle.
Uncle: Are you writing down what I’m saying?
Kingsley: Yes sir.
Uncle: Good. So when I said see money, I was referring to the number of potential customers, these people walking around including you and I are in need of one thing or the other. Haven’t you heard that go as far borrowing money because they want to meet their needs? The truth is that customers are never in short supply. Whether the economy is hard or not, people have money to buy certain basic things. Imagine you have a service or product that say about five hundred thousand people need on a daily basis and let’s say you make two naira whenever they make use of your service or product. Let me give you another example why you should not be afraid to venture into the market. You remember when Etisalat came into the market, the likes of MTN, GLO and AIRTEL were already in the market and had acquired millions of loyal users. Their intimidating presence in the market did not deter Etisalat from venturing in to the market, why?
Kingsley: Because we have the market
Uncle: And what is this market?
Kingsley: Our population
Uncle: Correct. So you are getting the picture I’m painting for you?
Kingsley: But Uncle for you to produce products or provide services that can reach these people and bring in the kind of money you are talking about, one needs so much money to begin with?
Uncle: That brings me to my next point. Start with what you have and where you are. Start with whatever amount you have and wherever you find yourself. Nobody starts out with all the money he or she requires for a venture. All you need is to identify a need that you want to meet and start with the resources that you have. Sometimes, what you need to start a business may not be money. It might be your integrity, your honesty, or even passion. We always think that money is all you need to start a business. No, not all the time. Sometimes, all you need is to walk in the office of a manufacturer or a wholesaler, sign a couple of documents and you walk a way with some goods.
Kingsley: Wow! I have never thought about this.
Uncle: Then finally, I want to talk about Time Perspective. When you start your business or service, be patient with it. Allow time to happen on it, give your ideas the chance to survive. Some expert say give your ideas up to three years and I want to believe them. Do not be in a hurry to discard your ideas. Ideas need to germinate, grow and then blossom.That is the time people will come around and describe your idea as brilliant. Kingsley, I have to go now, so when next your see a sea of heads moving around town, don’t complain, see them as your potential customers.
Kingsley: Uncle, thank you so much. This is an eye opener for me.
Uncle: So when I come again, I want to hear about the services/values you are adding to people’s lives
Kingsley: Okay sir.
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