The Nigerian market has become one of the most sought after for makers of condoms on the continent.
Interestingly, the recent economic contraction has not affected the volume of sales in the country, as it continues to head North. According to a recent report from the Society for Family Health (SFH), Nigerians use an estimated number of 400 million condoms annually, reports NAIRAMETRICS
The surge in the Nigerian “raincoat” market can be partly attributed to the growing youth population and increase in reproductive health awareness among couples and young Nigerians.
Brands in the Nigerian market
The Nigerian condom market is filled with several brands, for both males and females. Popular brands are Gold Circle, Durex, Fiesta, Rough-Rider, Flex, Trojan, and Kiss just to mention few. Although female condoms are available in the market, most Nigerian women are either unaware of their existence or do not believe in their effectiveness; from all indications, the female “raincoat” is yet to find a place in the hearts of many conservative Nigerian women.
The intense battle for market share has reduced the major players in the market to two: Gold Circle and Durex. Though the likes of Fiesta, Flex, and Rough Rider still pose as threats to these big players in the Nigerian market.