Youtube is all over the place in Nigeria.
The Nigerian airwaves and even beyond have been buzzing non-stop for a couple of months now with very interesting TVC and jingles on why we should eat, sleep and wake up on Youtube. The video sharing medium’s carefully chosen slang or should I say lingo has made the TVCs and jingles instant hit.
I have carefully listened or watched people around me whenever the radio jingle is playing and everyone seems to know every line in it. Interesting, isn’t it?
Before Youtube embarked on this massive campaign to make the popular video sharing medium even more popular in Nigeria, a lot of Nigerian youths especially comedians, musicians and movie producers have garnered fame and fortune by maximizing the opportunities inherent the medium.
So what has this got to do with Apple?
Everything! Apple on the other and rather unfortunately, has made the use of iTunes in Nigeria a nightmare. Go online and you will see a plethora of complaints from Nigerians who are having to deal with the difficulty in paying for songs or movies on iTunes.
I suspect that a lot of our musicians would have become bigger than they are currently and perhaps with more money if it was easier to pay and download songs on iTunes.
Words on the street of Nigeria is that iTunes ( and the entire gamut of Apple) is not user friendly. Apple has a lot to learn from Youtube so that content producers can unlock the opportunities on the platform and benefit from the anticipated surge in the number of iTunes users in Nigeria.
Photo credit: Bella Naija