According to a Forbes’ article, Williams is co-founder of RED, which is the 11-year-old parent company that houses StateCraft Inc. It’s a network of four media companies focused on Africa’s youth: Red Media Africa, a Public Relations company working in West Africa for Facebook, Uber, Union Bank and Heineken; Generation Y!, a TV and online content company with one of Nigeria’s most popular online newspapers and The Future Project, a social enterprise that hosts Africa’s biggest youth social change event, The Future Awards Africa.
His career began first in film 16 years ago and then in the media began 13 years ago, working for a youth counseling company and soon co-presenting two shows on Nigeria’s National Television Authority. He parleyed that into a thriving career as a TV producer, working for Nigeria International, a syndicated TV show in three continents; and Living it on South Africa’s Mnet.
“I returned to acting last year,” he mentions, credits including the stage play London Life, Lagos Living and what has been called Nollywood’s biggest-budget film, 93 days – capturing Nigeria’s historic response to the Ebola crisis on the continent in 2014. “Even the film projects fit into the theme of my life’s work: using the media to galvanize Africans to solve their own problems.”
The Obama Foundation Summit was a gathering of the world’s most thoughtful and passionate civic leaders.
Co-founder of Red Media Africa, Adebola Williams, spoke in the closing session themed “Collective Power” and earned a standing ovation from the crowd, including Barack Obama after his speech.
Williams addressed how youth and the media in Africa can rewrite the hopelessness that has for so long defined the continent.
Here are some of the quotable moments.
1. The African continent is filled with promise
Adebola Williams took us on a brief journey through the popular narrative of Africa as a place of desperation and helplessness to the present day Africa, which he believes is buoyant with promise. Williams believes that young people are doing great things around the continent and will lead its transformation.
Popular with white agbada and red cap, Adebola is well known for his love for fashion and class. Although you will almost always see him spot the popular white agbada and red cap, Adebola once in a while ditches this signature fashion items of his for blazers and tuxedos when occasions demand.
Other facts about Adebola Williams
1. Debola was born March 7th, 1986.
2. He was born to a wealthy family but when he was 10, his family lost everything and had to struggle.
3. All his life, he had always wanted to become an actor. He was featured in two soaps that never saw the light of the day. He was paid a paltry N100, thus he decided to quit.
4. He started working as an assistant with a counsellor and a psychologist as a freelancer without any relevant qualification by which time he had chalked up 3 years worthy experience with the Nigerian Television Authority (NTA).
Sources: Forbes, CNN, Vibes NG