My friend started a business, where he sells shawarma, it doubles as a night spot, with that as the main attraction.
The day I found out, I was happy for him, because this dream had been in the pipelines for a long time, you know those audio dreams, we hear about them but don’t actually see? .. Yeah..the one!
That day, I bumped into his spot while taking a walk and I was so impressed, I turned back home to get enough cash to patronize him.
Later in the night, I was talking to someone on whatsapp and mentioned the event. He asked what it was like and I was frank when I told him I wasn’t impressed. Like, I didn’t get my money’s worth – it was subpar and overpriced – I live on the outskirts of town, it’s very common to see things overpriced and below quality around here.
He told me to lay a complaint with my friend who had the business, and I told him
“that’s not the way it works around here… The best I can do is never patronize again.”
If this comes off as mean, my apologies, but I tell you, you can’t put criticism and a Nigerian in the same room. Nah, you’re either a busy body or plain jealous.
Several days later, another of my friends came back from a trip and few of us went out to chill and that was the only spot around. Everyone was wary of the shawarma and were pointing out what was wrong with it – nobody wanted to spend that much money on it. Someone offered to buy the sample, the test run, to see if it had improved since the last time.
Imagine our surprise when the price had been bumped up in a matter of weeks, with no visible improvement. Then, I had to speak to him about it.
First of all, I could count the pieces of beef and the bread was stiff and breaking in places- an aberration, secondly the size was not impressive for the price, and third, it was above the price of one of the best spots in the city. This latter place got this title by delivering quality and managing to sustain prices with only a slight increase, despite the inflation.
I told him, he could not put his product at a higher price than his competition that was better at it than him.
He argued that he was the best and none could compare to him. Secondly, because we lived on the outskirts of town, people would rather manage his than go a far distance to get quality.
I rolled my eyes. He hadn’t come to terms with the fact that people can walk the ends of the earth just to get their maximum satisfaction.
The conversation ended on a peaceful note – I just let him talk and extol the virtues of his business. He wasn’t going to listen, and I knew I wasn’t coming back, the people around knew they were not coming back too, so to each their own.
Next time, I’ll mind my business.